Chinese drinkers' sentiment towards alcohol particularly on spirits is improving after the pandmeic as on-trade consumption resumes. Read More
Single Malt Whisky
The French drinks giant Pernod Ricard is launching its first Chinese single malt whisky next month after 10 years of preparation, with 100 limited casks targeted for wealthy collectors and private customers, as it tries to sway more Baijiu drinkers towards whisky. Read More