China’s Penglai wine region in Shandong province is stepping up its push into overseas markets, with exports growing rapidly in recent years as domestic wine consumption remains under pressure. Read More
Shandong
In 2025, nearly 60% of all imported wine entered China through just Shanghai and Guangdong—revealing a market that is shrinking, concentrating and quietly reorganising.
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A bottle of wine made in China by France’s Lafite Rothschild group found its way onto the diplomatic stage, presented to President Xi Jinping as a French state gift during Emmanuel Macron’s visit to China last month. Read More
The results, released this week, awarded 11 gold, 56 silver and 95 bronze medals to Chinese wines, with the highest score reaching 97 points. Read More
A Chinese winery has been fined after authorities seized more than 1,500 bottles of sparkling wine falsely labeled as Champagne, the latest in a string of trademark infringement cases involving European wine regions in China. Read More
Aldi, the German supermarket giant, is doubling down on its ultra-low-price wine strategy in China. Following last year’s launch of its “996” wine — six … Read More
Is Lafite’s First Chinese White Wine on the Way? With 20,000 grapevines just been shipped to Long Dai in Shandong, all signs point to a white wine debut from Lafite’s Chinese estate soon. Read More
White wines have become so popular in China that producers are now repurposing red grapes to meet surging demand. Read More
Ever wonder where all the imported wines in China end up? In this report, we track the top destinations, highlight the leading markets for sparkling wine, and break down each top importer’s key wine suppliers. Read More
Changyu Pioneer Wine Company, China’s largest wine producer, reported a nearly 40% decline in net profit for the first half of 2024, reflecting the ongoing challenges in the country’s wine market. Read More