The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
Red Note
Guangzhou Bacchus Fazhuang, founded in 2016, has become mainland China’s largest importer of wines from the Hospices de Beaune. Its unlikely engine of growth: livestreaming on Douyin, Xiaohongshu, and WeChat video. Read More