China’s Popular Plum Wine Faces Backlash Over Gender Discrimination in Marketing 5 min read China Market analysis Wine China Market analysis Wine China’s Popular Plum Wine Faces Backlash Over Gender Discrimination in Marketing Olivia Wang 2025-02-05 Meijian Green Plum Wine, a popular plum wine brand in China, ignited controversy over gender discrimination in its promotional materials, drawing attention to the growing power of female consumers in the alcoholic beverages market. Read More
