Penfolds Playbook: What It Got Right About China? 5 min read Australia China Market analysis Wineries Australia China Market analysis Wineries Penfolds Playbook: What It Got Right About China? Morris Cai 2025-04-15 While most traditional wine brands focus on heritage, terroir, and winemaking philosophy, Penfolds in China has flipped the script. Read More
Treasury Wine Estates Bets Big on China with $18M Stone & Moon Winery Acquisition 3 min read Australia China Market analysis Wineries Australia China Market analysis Wineries Treasury Wine Estates Bets Big on China with $18M Stone & Moon Winery Acquisition Natalie Wang 2024-12-10 The deal, valued at RMB 130 million (US$17.9 million), is TWE's latest strategic push to expand local wine production in China. Read More
Copycat of Penfolds’ first Chinese wine emerges 3 min read Australia China Crime Wine Australia China Crime Wine Copycat of Penfolds’ first Chinese wine emerges Natalie Wang 2023-09-01 Just a year after its launch, fake One by Penfolds has emerged on China's e-commerce platform. Read More
