New Zealand wine imports are surging, but bottles selling for as little as RMB 39.90 are raising questions about margins, quality and Marlborough’s premium image. Read More
New Zealand Winegrowers
The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
The first New Zealand wine to hold both Chinese and New Zealand organic certifications has officially launched in China, marking a milestone for the country’s wine trade under the China–New Zealand organic equivalence agreement. Read More
China’s appetite for crisp, refreshing wines is fueling a surge in demand for New Zealand Sauvignon Blanc, which is outperforming across major retail and on-demand platforms. Read More
Is New Zealand's wine at the risk of being targeted by China following investigation into its Australian neighbor? Read More