Lady Penguin’s wine brand, which she described as a project fueled by her “all-in” passion, faced backlash from both the industry and her fans. Read More
Lady Penguin
In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More
While wine sales for business and gifting have notably declined, unconventionally packaged wines are finding new avenues for growth. Here's our full report. Read More
On October 8, China’s most famous wine influencer, Wang Shenghan—known to millions as Lady Penguin—took to social media with an announcement that shocked millions of her fans. Read More
Lady Penguin, arguably the most influential personality in China's wine community, is found guilty of coordinating a smear campaign against competitor, a court verdict has shown. Read More
China's biggest wine influencer has been appointed as an official Chinese Wine Ambassador. Will it lure more Chinese to finally open wines of their own? Read More
Douyin or TikTok, the popular Chinese video sharing app with more than 100 million users, is cracking down on baijiu sales on its platform, raising fear that the latest content regulation could also affect wine sales. Read More