According to a report published by the International Organisation of Vine and Wine (OIV) on November 29, wine consumption in Europe—the primary market for wine—has plunged to its lowest level since 1951. Read More
Global wine consumption
Global wine consumption has hit its lowest record ever since 1996 to 221 million hectoliters, down by 2.6% over 2022, as a result of inflation and high production costs, according to OIV. Read More