Morris Cai

ecommerce

In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More