To Toast or Not to Toast, How Gen Z Views Drinking Culture in China? 7 min read China Market analysis Whisky Wine China Market analysis Whisky Wine To Toast or Not to Toast, How Gen Z Views Drinking Culture in China? Olivia Wang 2024-12-16 Can Gen Z break free from China’s deeply rooted drinking culture, where toasting is a test of respect and ambition? With clever strategies and bold defiance, they’re challenging traditions that many find outdated and oppressive. Read More
