When China's wine market was hit by low consumption and imports during the pandemic in 2021, the country's biggest winery Changyu had its best year yet by revising its sales strategy and promoting its domestic premium brands. Read More
Changyu Pioneer Wine Company
China's thirst for wine has led to a global vineyard purchasing spree. Here, we have mapped out well-heeled Chinese buyers' global acquisitions. Read More
A campaign that urges Chinese to drink Chinese wine is under way. With imported wines plunging and growing nationalist sentiment, is China turning its back on imported wines? Read More
China's biggest and oldest winery, Changyu Pioneer Wine Company, is calling for the removal of consumer tax on wines to boost the country's domestic wine consumption. Read More
Financial reports of major and listed Chinese wineries have shown that almost all suffered profit loss in 2018. Read More