Changyu, China’s largest wine producer, is selling its French Cognac estate and related property for 4.8 million euros (about US$5.2 million) as part of ongoing efforts to offload underperforming assets and shore up its finances. Read More
Changyu Pioneer Wine Company
Tailing just closely behind Moët & Chandon, China's biggest winery Changyu is named the world's second most valuable wine brand in 2023. Read More
When China's wine market was hit by low consumption and imports during the pandemic in 2021, the country's biggest winery Changyu had its best year yet by revising its sales strategy and promoting its domestic premium brands. Read More
China's thirst for wine has led to a global vineyard purchasing spree. Here, we have mapped out well-heeled Chinese buyers' global acquisitions. Read More
A campaign that urges Chinese to drink Chinese wine is under way. With imported wines plunging and growing nationalist sentiment, is China turning its back on imported wines? Read More
China's biggest and oldest winery, Changyu Pioneer Wine Company, is calling for the removal of consumer tax on wines to boost the country's domestic wine consumption. Read More
Financial reports of major and listed Chinese wineries have shown that almost all suffered profit loss in 2018. Read More