As many Chinese-owned Bordeaux wineries struggle or are sold off, Bel Eden has stayed the course. In a rare inside look, the group’s China head reflects on survival, missteps, and why he still believes China’s wine market has a “silver age” ahead.
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Bel Eden
Australian winery Auswan Creek and French wine producer Bel Eden are joining forces in China through a strategic merger of their domestic distribution channels — a rare show of expansion in an otherwise sluggish market. Read More