JD.com, a platform celebrated for its commitment to authentic products, is under fire after a wine and hairy crab promotion turned into a false advertising controversy. Read More
Advertising law
China’s popular low-alcohol wine brand ‘MissBerry’, backed by beer giant Budweiser has been handed a fine for violating the country’s advertising law, as China intensifies scrutiny on alcoholic drinks advertising. Read More
Budweiser, the popular beer brand owned by AB InBev, has been reportedly fined the third time in mainland China for violating advertising law this year. Read More
The Chinese subsidiary of Pernod Ricard has been slapped a fine by Chinese authorities for showing acts of drinking Martell Cognac in a video ad promoted through WeChat, the second case involving an international beverage giant following Castel Frères' blunder. Read More
French wine giant Castel Frères, the third largest wine group in the world, has been handed a fine in mainland China for violating advertising law, sounding an alarm for wineries that are using superlative languages in promotions. Read More
Chinese leaders are off limits for wine companies’ promotions, even with a ringing endorsement coming from China’s first chairman Mao Zedong himself, as the country tightens its grip on advertising for alcoholic beverages. Read More