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In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat. Read More
Vinexpo Academy, the educational arm of the event, will feature more than 30 sessions focusing on consumer behavior, market trends, and technological innovation. The program aims to give professionals tools to adapt to a fast-evolving marketplace and capture new growth opportunities. Read More