Australia’s bestselling brand [yellow tail] is getting a facelift, going upmarket, and cracking down on copycats in China — all in a bid to stay ahead in a cooler, more crowded market. Read More
Australia
Australia’s wine industry is showing early signs of recovery after two years of steep production declines, thanks to a rebound in wine grape yields and renewed momentum from China. Read More
With a price tag more than double that of Grange, we spoke to Penfolds distributors to gauge whether Chinese consumers are willing to pay up—at a time when spending is tightening. Read More
As China enters its summer high season, sparkling wine imports are surging, bucking the downward trend in the overall wine market. Read More
Treasury Wine Estates has launched a A$15 million dedicated facility for low- and no-alcohol wine production in South Australia’s Barossa Valley, marking a major investment in the growing global demand for lower-alcohol alternatives. Read More
A landmark trademark infringement case involving Australian wine giant Treasury Wine Estates (TWE) and its flagship Penfolds brand has been officially recognised by China’s Supreme People’s Court (SPC). Read More
Australian Vintage Ltd. announced today that it has signed a conditional agreement to acquire international ownership of the MadFish Wines brand from Burch Family Wines for an undisclosed sum. Read More
While data might suggest a dramatic resurgence for Australian wines into China, most WA wineries tell a quieter story. Re-entry into China, for many, remains tentative. We talked to local proudcers on their strategy for China. Read More
Treasury Wine Estates named Sam Fischer as its next chief executive officer, replacing Tim Ford after a five-year tenure that saw the company navigate pandemic disruptions, trade tariffs, and a strategic overhaul of its wine portfolio. Read More
This reaffirms China's importance to Australia but at the same time sounded alarm that the renewed reliance may expose Australia’s wine sector to similar vulnerabilities in the future. Read More