Morris Cai

Market analysis

As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
How have Chinese importers' attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers. Read More
As Australian wine stands on the cusp of a grand return, the mood within the industry has palpably shifted. How are these changes reflected in the sentiments of wine importers and merchants? Find out in our on-the-ground reporting from Chengdu, at the heart of the country's largest wine and spirits fair. Read More
The French wine and spirits sector witnessed a notable decline in exports in 2023, with figures falling 5.9% to €16.2 billion admist global economic challenges, prompting the President of FEVS to call it "a wake-up call" for French wine and spirits companies. Read More