Morris Cai

Market analysis

Natural wine is gaining traction in China, and the market’s growth potential may be limitless, according to Isabelle Legeron MW, founder of Raw Wine and France’s first female Master of Wine, who believes only “sky is the limit” once it catches on.  Read More
Sparkling wine emerged as a bright spot in China, but according to IWSR, the market will face continued pressure. Between 2024 and 2029, the overall Total Beverage Alcohol (TBA) category is expected to contract at a -1% CAGR, while wine is projected to decline -3% annually. Read More
What wines are Chinese consumers actually drinking today? To find out, Vino Joy News compiled a ranking of the 10 most popular wines sold on Jiu Xiao Er (酒小儿), China’s leading instant alcohol delivery platform. Read More