Xige Estate, one of the leading producers in Ningxia’s Helan Mountain East Foothills, plans to go public within five years as it accelerates expansion across multiple wine regions and new product categories, its founder said. Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
Grace Vineyard is now making a sharp turn toward baijiu and beyond, in a sweeping overhaul that could redefine its identity following its ownership change. Read More
Portugal’s wines are rich in history and diversity—but in China, they remain largely overlooked. As the market shows signs of recovery, ViniPortugal is doubling down on awareness, betting that value and variety can finally win over a new generation of drinkers. Read More
The rise of New Zealand wine stands out all the more in a market that continues to contract. Top buyers from China’s leading e-commerce platforms reveal how its surge is playing out in hard numbers—and why consumers are switching. Read More
Germany’s wine industry is doubling down on China and betting big on lighter, easy-drinking styles to win over a new generation of consumers. Read More
One of China’s most powerful drinks billionaires is sounding the alarm — and taking aim at the country’s biggest e-commerce platforms. Read More
Chilean wine producer Viña Concha y Toro reported modest revenue growth in 2025, with China emerging as one of the few bright spots in Asia. Read More
Italian authorities have seized about 2.5 million litres of falsely certified wine, valued at more than €4 million ($4.3 million), in a nationwide crackdown on fraud in the country’s wine sector. Read More
As Chinese wine accelerates its push overseas, the Ningxia Helan Mountain East foothills region is stepping up efforts to expand into global markets through international trade fairs. Read More
EMW has taken on Chengdu brand tazaTe as shifting consumer habits push alcohol importers to broaden beverage portfolios. Read More