DGB, South Africa’s largest independent wine and spirits producer, has furthered its commitment to the Helderberg wine region in Stellenbosch by acquiring the Avontuur wine brand, cellar, and cellar door, following its acquisition of 136 hectares in the area last October.
This move is part of a larger trend of both local and international investment in the region, famous for its potential as a Grand Cru wine-producing area.
The acquisition, which includes a partnership with the Taberer family, owners of Avontuur Estate, allows DGB to enhance its capabilities in producing premium South African wines. The company plans to replant 40 hectares of vineyards and introduce a new wine portfolio and packaging, featuring “The Taberer” as a tribute to the late Tony Taberer.
Philip Taberer, co-owner of Avontuur, expressed enthusiasm about the partnership and the future growth of Avontuur Wines under DGB’s stewardship. .”We are extremely excited and enthusiastic about this partnership, the future of the Avontuur Wines, and the overall value that DGB will add to the Estate,” he commented.
Meanwhile, Tim Hutchinson, chairman of DGB South Africa, emphasized the value of personal relationships in such agreements, seeing this as a win-win partnership. “At DGB, we place significant value in personal relationships, and this agreement is an excellent example of such a win-win relationship with a special family. We are busy working on a completely new portfolio and new packaging for launch later this year, and there will be one ultra-premium wine in the top tier called The Taberer, a tribute to the late Tony Taberer,” he explains.
This acquisition is part of DGB’s strategy to reinforce the Helderberg as a key wine-producing region and to enhance the global appeal of South African wines. The agreement allows for the revitalization of vineyards while maintaining local land ownership, a strategy that DGB believes will contribute significantly to the sustainability and commercial success of the region’s wine industry.
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