During the week spanning Christmas 2025 to New Year’s Day, sales of white wine and mulled wine surged on Meituan, China’s largest instant retail platform. Read More
New Zealand
India opens door to New Zealand wine with steep tariff cuts under landmark Free Trade Agreement. Read More
Despite the overall drops, there are reasons to be cautiously optimistic. Australia's average export price surged over 83%, and New Zealand wines coninued its stunning rise. Read More
The first New Zealand wine to hold both Chinese and New Zealand organic certifications has officially launched in China, marking a milestone for the country’s wine trade under the China–New Zealand organic equivalence agreement. Read More
South Korea’s wine market is bubbling with star power — from actress Kim Hee-sun’s California Pinot Noir to Ha Jung-woo’s $7 Sauvignon Blanc that sold 200,000 bottles in just three weeks. Here’s why celebrity wines — and budget labels — are shaking up a soju-dominated market. Read More
New Zealand white wines are muscling into China’s red-dominated business dining culture, riding a surge in demand that pushed imports up 136% by volume in July, even as shipments from France, Australia and Chile slumped. Read More
China's wine imports data for the first half of 2025 is out, and despite a drop in overall volume, these two categories are defying the downturn. Read More
Vietnam had previously signed free trade agreements with the European Union, Australia, and New Zealand in 2018 and 2019, leading to the gradual elimination of tariffs on wine. However, the 60% excise tax could negate the benefits of these agreements. Read More
If you still think white wine is merely a supporting act to red wine in China’s wine scene, you might be missing out on the rise of a new market favorite. Read More
Once hailed as Asia’s next big growth opportunity, South Korea's wine imports have now declined for the second consecutive year, signaling a market correction after years of pandemic-fueled expansion. Read More