French wine giant Castel Frères, the third largest wine group in the world, has been handed a fine in mainland China for violating advertising law, sounding an alarm for wineries that are using superlative languages in promotions. Read More
Wine marketing
China’s biggest social media platform, WeChat, now boasts more than 1.15 billion monthly active users for a country of 1.4 billion people. What does this mean for people eyeing social media marketing for wine sales in the populous country? Read More