The deal, valued at RMB 130 million (US$17.9 million), is TWE's latest strategic push to expand local wine production in China. Read More
Treasury Wine Esates
Despite the prevalence of online shopping in China, traditional retail remains a key outlet for wine sales. According to Metro, 70% of its wine sales come from its physical stores in China. Read More
However, TWE’s performance will depend on the economic environment and geopolitical dynamics in key markets, including China. Read More
TWE has agreed to a AU$65 million (US$43.47 million) settlement to resolve a class action alleging the company breached its continuous disclosure obligations and provided misleading earnings guidance following a downgrade in 2020. Read More
Penfolds has officially confirmed its plans to establish a vineyard and winery in China, marking a significant step in its localization strategy. However, the timeline and location for this ambitious project remains unclear. Read More
Chinese Premier Li Qiang made a historical visit to Australia's popular winery Penfolds, raising hope that Australian wine exports to China could soon bounce back to AU$1 billion before relations soured. Read More
Penfolds is poised to make a full return to mainland China, with first shipments expected to arrive next month following the lifting of punitive tariffs in late March. Read More
More than a hundred of employees at Treasury Wine Estates staged a protest to demand better pay in response to costs of living crunch and China reopening hopes. Read More
Australian wine giant Treasury Wine Estates is cautiously adjusting its global shipments of its popular brand Penfolds in anticipation of China's tariff removal. Read More
Treasury Wine Estates has confirmed to Vino Joy News that it is bottling its popular Penfolds Max's in China and the range will be launched this month for Chinese New Year. Read More