Penfolds China GM: Chinese Wine Market Is ‘Atomized’, Not Just Fragmented 4 min read China Market analysis Wine Wineries China Market analysis Wine Wineries Penfolds China GM: Chinese Wine Market Is ‘Atomized’, Not Just Fragmented Morris Cai 2024-06-26 Highlighting the extreme fragmentation of Chinese wine market, the General Manager of Penfolds in China, described the local market that as highly "atomized," indicating extreme fragmentation beyond typical market segmentation. Read More
