Wine imports in China in the first 11 months of 2020 suffered close to 30% drop. (pic: stock image)

Wine imports in China (pic: stock image)

No. 4 Italy

Import value: US$80.4 million

Import volume: 19.27 million litres

In terms of overall ranking, Italy remained the same as last year. Interest for Italian wines is growing as more promotions including Vinitaly Roadshow and Great Wines of Italy by James Suckling are rolling out in mainland China.

Next November, Vinitaly is also set to organise a wine fair in Shenzhen to connect wineries with local wine trade to further promote Italian wine sales.

During the first six months of the year, imports for bottled Italian wines dropped 17.63% to US$80.4 million, while volume shrank by 5.26% to 19.27 million litres.

It accounts for 6.54% of China’s market share.

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