In China’s supermarket landscape, Sam’s Club has long been the reference point for retailers studying wine sales. ALDI, by contrast, has taken a lower-profile path. Known in Europe as a “price butcher,” the German chain operates in China on a hard-discount model, built around a tightly edited assortment and aggressive pricing.
According to the China Chain Store & Franchise Association’s 2024 China Supermarket Top 100 ranking, ALDI China climbed 21 places to No. 61, with annual sales reaching RMB 2 billion (about US$278 million), up 100% year on year. With four new stores opening in Nanjing in late January, its total store count in China has now surpassed 100.
Direct sourcing, stripped margins
In wine, ALDI follows a playbook similar to Sam’s Club and Freshippo: direct sourcing and direct supply, bypassing the traditional importer-distributor-retailer chain. The result is a sharply compressed cost structure—and a level of pricing that few conventional supermarkets can match.
That strategy came into sharp focus in 2024, when ALDI launched a wine priced at RMB 99 for six bottles (about US$13.75), made from imported bulk wine and bottled domestically. The combination of ultra-low pricing and a model more commonly associated with industrial supply chains quickly drew attention, triggering a wave of imitation across China’s retail sector.
Beyond that viral hit, ALDI’s broader wine range offers further insight into how price-driven wine consumption is evolving. One useful lens is the retailer’s official wine repurchase ranking, calculated using seven-day repurchase data and designed to reflect short-term sell-through.
Across the top 10 wines on the list, none is priced above RMB 100 (about US$13.90) per bottle. The pattern reinforces ALDI’s discount positioning, but also mirrors a wider market reality. Even at Sam’s Club—whose core customers are middle-class households—wines priced above RMB 100 are rare among top sellers.
Consumer engagement, however, remains more modest. While Sam’s best-selling wines often attract tens of thousands of online reviews, ALDI’s top wines typically receive only a few hundred. That reflects both ALDI’s shorter operating history in China and its still-regional footprint, concentrated largely in Shanghai and Jiangsu.
What follows is a closer look at top 10 wines on ALDI China’s repurchase ranking, and what they reveal about price, style and consumer preference.
Scroll through the pages to read them all.
No. 10
Berri Estates Shiraz
Price: RMB 39.90 (about US$5.54)
Origin: Southeast Australia
ABV: 13.5%
Repurchase index: 94
Reviews: 129
Shortly after punitive tariffs on Australian wine were lifted, ALDI moved quickly to resume sourcing Australian wines—earlier than both Sam’s Club and Freshippo—highlighting its fast supply-chain response.
Within ALDI China’s Australian range, this Shiraz stands out for sales. Priced at just RMB 39.90, it is even cheaper than some mass-market Australian wines (such as Yellow Tail) without clear regional labelling. The price gap underscores ALDI’s procurement and cost-control capabilities.
The wine is positioned as semi-dry, deliberately avoiding the sharp acidity that some consumers find off-putting. Popular reviews emphasise its smoothness and easy-drinking character, clearly targeting mainstream consumers.
Within ALDI’s internal system, the wine is classified as Entry Level. ALDI categorises wines into Entry Level, Intermediate Level and Advanced Level, creating clear quality tiers.
Beyond southeast Australia, ALDI China also sells wines from regions such as Victoria and the Goulburn Valley, all priced below RMB 70. Overall, Australian wines are firmly positioned as entry-level products designed to drive volume and attract new customers.
No. 9
Loire Valley Sauvignon Blanc
Price: RMB 59.90 (about US$8.32)
Origin: Loire Valley, France
ABV: 11.5%
Repurchase index: 95
Reviews: 22
While white wine has gained popularity in China in recent years, the Loire Valley remains relatively unfamiliar to most consumers. This wine’s presence on the list reflects ALDI’s selection strategy rather than regional fame.
It belongs to ALDI’s “World Master of Wine Selection” series and received 87 points from Master of Wine Neil Hadley, a member of ALDI’s global wine-sourcing team.
The price remains low at RMB 59.90, even slightly cheaper than ALDI’s Marlborough Sauvignon Blanc from New Zealand. It is also classified as Entry Level.
No. 8
Côtes du Rhône Villages AOC Red Wine
Price: RMB 59.90 (about US$8.32)
Origin: Rhône Valley, France
ABV: 14%
Repurchase index: 95
Reviews: 172
A blend of Grenache, Mourvèdre and Syrah, this wine is the only top-10 product classified as Intermediate Level within ALDI’s system—yet it still sells for just RMB 59.90. The product page highlights its “villages” designation, reinforcing origin and quality credentials.
Notably, none of the top-10 wines comes from Bordeaux or Burgundy. This Rhône red is the only French dry red on the list, reflecting ALDI’s differentiated approach to French wine selection and its ability to balance price and quality.
No. 7
German Riesling–Chardonnay White Wine
Price: RMB 39.90 (about US$5.54)
Origin: Germany
ABV: 11.5%
Repurchase index: 95
Reviews: 611
German Riesling and New Zealand Sauvignon Blanc dominate China’s white-wine market. ALDI took a different path, offering a semi-sweet blend of Riesling and Chardonnay.
Priced at just RMB 39.90—well below the RMB 60-plus level typical of German Rieslings at Sam’s and Freshippo—the wine is unlabelled by specific region and positioned as Entry Level. To add credibility, it also appears in the World Master of Wine Selection series and received 86 points.
With the highest number of reviews among the top 10, the wine shows strong engagement and repeat purchasing, frequently described as good value, food-friendly and suitable for everyday drinking.
No. 6
Bastioni – Della Rocca Puglia Appassimento IGT Red Wine
Price: RMB 49.90 (about US$6.93)
Origin: Puglia, Italy
ABV: 15%
Repurchase index: 95
Reviews: 20
Italian still wines rarely top supermarket rankings in China. This Puglia wine’s appeal lies less in regional recognition than in its flavour profile: high alcohol and a semi-sweet style that resonates with entry-level consumers.
Sweet-style wines remain popular in China. As previously reported, Sam’s Club’s best-selling white wine is an Italian sweet sparkling wine, while sweet-wine brands dominate some e-commerce channels. Within ALDI’s system, this wine is positioned as Entry Level and priced accordingly.
No. 5
Neve New Zealand Sauvignon Blanc (Marlborough)
Price: RMB 62.90 (about US$8.74)
Origin: Marlborough
ABV: 12.5%
Repurchase index: 95
Reviews: 78
Nearly every major retailer in China carries its own Marlborough Sauvignon Blanc. ALDI’s version ranks fifth on its repurchase list and is the cheapest among leading supermarkets, priced below Sam’s Club and Freshippo.
In 2025, China’s imports of New Zealand wine rose 58.46% by volume and 31.40% by value. Industry observers say white wine consumption is becoming less seasonal, supporting continued demand.
No. 4
Contevedo Cava
Price: RMB 79.90 (about US$11.10)
Origin: Spain
ABV: 11%
Repurchase index: 96
Cava has emerged as one of the few growing sparkling-wine categories in China. In 2025, imports of Spanish sparkling wine rose more than 14% by volume and 17% by value.
ALDI markets this wine as “Spain’s Champagne,” emphasising its traditional-method production. It received 90 points from Neil Hadley MW but is still positioned as Entry Level.
No. 3
Cabernet Sauvignon (Coonawarra & McLaren Vale)
Price: RMB 79.90 (promotional price RMB 49.90)
Bottled in: Yantai, Shandong
Bulk wine origin: Australia
ABV: 15.5%
Repurchase index: 96
All of the top three wines use ALDI’s imported bulk wine, domestic bottling model. This wine blends bulk wine from Australia’s Coonawarra and McLaren Vale, bottled in Yantai byNinecoast Group, a leading bulk-wine importer and one of China’s Top 100 Wine Importers.
Once viewed negatively in China, the model has gained acceptance thanks to ALDI’s transparency and pricing. This wine targets consumers seeking higher quality, highlighting 12 months of oak ageing.
No. 2
South African Moscato Dry White
Price: RMB 99 for six bottles
Bottled in: Yantai
Bulk wine origin: South Africa
ABV: 13%
Repurchase index: 97
This is ALDI’s second “RMB 99 for six bottles” product. Reviews are polarised: some praise its value for daily drinking, while others note quality limitations.
No. 1
Chilean Central Valley Cabernet Sauvignon
Price: RMB 99 for six bottles
Bottled in: Yantai
Bulk wine origin: Chile
ABV: 12.5%
Repurchase index: 98
ALDI’s original viral hit, this wine helped legitimise the bulk-import, domestic-bottling model by clearly labelling its origin and offering an ultra-low price. Since its launch, the model has been widely copied across China’s retail sector.
Consumers largely view it as good value for everyday drinking, confirming its appeal to ALDI’s intended mass-market audience.
