As the Lunar New Year ushers in the Year of the Horse, few wine brands are as naturally positioned to lean into the moment as Black Stallion Estate Winery. Rather than settling for symbolic packaging alone, the Napa Valley estate is turning the festival into a full-scale exploration of drinking occasions, retail theatre and experiential marketing across Asia.
From February to April 2026, Black Stallion will roll out a coordinated Year of the Horse campaign spanning restaurants, retail and VIP events — blending by-the-glass activations, themed service rituals and premium gifting in a bid to turn festive symbolism into real consumer engagement.
Promotions Across Asia
Across Asia, Black Stallion’s Year of the Horse campaign will be executed through a tightly coordinated mix of on-trade activations, retail visibility and consumer-facing experiences, tailored market by market.
During the campaign period, Black Stallion Heritage Napa Valley Cabernet Sauvignon and Los Carneros Chardonnay will be offered by the glass across participating restaurants and bars. Delicato Family Wines will supply venues and retailers with horse-shaped wine pourers, used by staff when serving guests to reinforce the Year of the Horse theme directly at the point of consumption. To drive repeat visits and strengthen customer loyalty, the winery is also introducing discount vouchers across selected on-trade and retail partners, reflecting a more data-driven approach to consumer behaviour beyond one-off festive purchases.
On the on-trade side, Black Stallion is rolling out a regional programme with Steakhouse and Morton’s of Chicago, featuring consumer promotions, events and wine-pairing menus across key Asian locations including Hong Kong, Singapore and Taipei. In Hong Kong, its local importer ASC Fine Wines will support a series of high-profile activations, including a planned consumer event at the Hong Kong Jockey Club, festive-season catalogue placements through the American Club featuring themed gift boxes and horse pourers, and bespoke wine-pairing menus with leading venues such as Beef Bar and JW Marriott. Digital amplification will run in parallel, with My Cellar hosting online promotions highlighting the Year of the Horse gift boxes and pourers.
Retail execution forms another major pillar of the campaign. In Hong Kong, City’Super will host a gondola-style promotion showcasing the gift boxes, supported by in-store tablet displays playing the brand’s animated campaign video, alongside gift-with-purchase horse-head pourers. In Singapore, local supermarket chain FairPrice will roll out a dedicated gift promotion across 20 stores, featuring prominent box displays, a supporting digital campaign to drive traffic, and gift-with-purchase pourers. In Taiwan, retailer Drinks will execute a similar gift-box promotion across 33 stores, complemented by a VIP consumer event scheduled for January.
Further south, Villa Market in Thailand will feature retail promotions across five stores, supported by branded cabinet displays and gift-with-purchase horse pourers. In Southeast Asia, partners including PT Jaddi in Indonesia, Warehouse in Vietnam and Nam Lee Cheong in Malaysia will also participate, offering horse-head pourers with every Heritage range purchase and themed gift boxes with purchases from the Prestige range.
The winery’s Prestige Range — including Bucephalus, Transcendent and Barrel Reserve — will also receive focused promotion across fine-dining restaurants, specialist retailers and online channels, supported by exclusive Year of the Horse gift boxes. The gift packaging, dominated by red and gold tones and incorporating Chinese design elements, will be prominently displayed in participating outlets. After the campaign, the boxes can continue to be used for long-term promotion or as premium gifting options, enhancing ceremonial value and in-store presentation.
Site-specific, small-batch winemaking
Black Stallion Estate Winery is located on the southern end of Napa Valley’s Silverado Trail, covering more than 30 acres with direct access to the Napa River. The site was among the last undeveloped vineyard parcels in Napa Valley and was formerly a renowned equestrian centre — once home to the valley’s only indoor riding arena — from which the winery takes its name.
The estate follows a site-specific, small-batch winemaking philosophy. During fermentation and barrel ageing, wines from different vineyard blocks are managed separately. Each lot is evaluated through blind tasting before final blending, ensuring that the finished wines express the most representative varietal character of each vintage.
Black Stallion’s portfolio includes the Heritage Collection and the Prestige Collection. Since 2016, the winery has received more than 100 scores of 90 points or above. In the Super Premium Category segment in the United States, its Cabernet Sauvignon ranks among the top five in terms of sales and performance.
Like other wineries under Delicato Family Wines, Black Stallion Estate Winery is certified by the California Sustainable Winegrowing Alliance, an organisation affiliated with the Wine Institute that provides a comprehensive sustainability assessment framework and represents rigorous environmental standards across California’s wine industry. Delicato Family Wines has committed to safeguarding environmental health and conserving natural resources throughout its production processes.
