As countries and regions gradually release their 2025 trade data, Vino Joy News has compiled wine import figures for nine Asian economies—Mainland China, Hong Kong, Taiwan, Japan, South Korea, Thailand, Malaysia, India and the Philippines—based on statistics published by their respective authorities.
Together, these economies represent approximately 3.27 billion people, accounting for about 40.6% of the global population. The group includes both mature wine markets and fast-emerging ones, underscoring the region’s growing importance to the global wine industry. In 2025, their combined wine imports reached US$5.02 billion.
In absolute terms, Japan, a long-established developed market, ranked first in wine imports, overtaking Mainland China, whose market has been contracting for several consecutive years. However, if the imports of Mainland China, Hong Kong and Taiwan are combined as the Greater China region, the total still ranks first overall.
By contrast, India, despite having the world’s largest population, recorded the smallest wine import value among the nine economies, trailing even several Southeast Asian countries with far smaller populations.
Meanwhile, South Korea and Thailand, where wine consumption has expanded rapidly over the past five years, are increasingly attracting the attention of international producers as their import markets approach several hundred million dollars in scale.
Below is a closer look at the performance and characteristics of each market. Scroll through the pages to read them all.
No. 9 India
India recorded double-digit growth in wine imports in 2025. Total imports reached 5,428,736 litres, up 14% year-on-year, while import value rose 10.86% to US$28.81 million.
The country is increasingly viewed by international wineries as a promising emerging market. This shift reflects both its economic scale—the world’s fourth-largest economy—and its population of 1.4 billion, as well as a gradually more open import environment.
Over the past year, India has signed free trade agreements with New Zealand and the European Union, while also concluding a phased agreement with the United States. These arrangements are expected to significantly reduce wine tariffs that previously reached as high as 150%, lowering trade barriers.
Australia already benefits from preferential access thanks to an earlier free trade agreement with India, giving Australian wines a competitive advantage in the market. In 2025, India imported US$6.79 million worth of Australian wine, accounting for 23.57% of total imports.
Despite its large population, India still ranked last among the nine economies in wine import value. Based on a population of 1.4 billion, per capita wine imports amounted to just 0.0038 litres, underscoring the market’s limited current scale.
At the same time, this also points to considerable long-term growth potential.
For full analysis, read our full report here.
No. 8 Philippines
The Philippines imported 19,203,838 litres of wine in 2025, representing a 2.05% increase from the previous year. Import value, however, slipped slightly 0.73% to US$39.08 million.
Although the Philippines has a population of around 116 million, one of the largest in Southeast Asia, its GDP per capita stands at about US$4,300, limiting purchasing power. Based on total imports, per capita wine imports were only 0.16 litres.
The country’s tourism sector, however, provides some support for wine consumption. Destinations such as Boracay and Bohol attract large numbers of international visitors each year, contributing to demand in hotels and restaurants.
Different from other Asian countries, Philippines has a strong affinity to American wines. The United States remains the country’ largest wine supplier, accounting for 25.58% of total import value.
For full analysis, read our full report here.
No. 7 Malaysia
Malaysia’s wine imports reached 376.7 million ringgit (approximately US$81.9 million) in 2025, a decline of 18.57% from the previous year.
Because Malaysia’s Department of Statistics publishes only import value, the country’s wine import volume is not available.
The market is dominated by Australia and France. Together, the two countries accounted for 71.11% of Malaysia’s total wine imports.
Malaysia’s GDP per capita is around US$13,901, giving it relatively strong purchasing power within Southeast Asia. However, about 60% of the population is Muslim, limiting the size of the domestic wine-consuming population. Still, Malaysia’s position as a major tourism destination means that international visitors contribute significantly to local wine consumption.
For full analysis, read our full report here.
No. 6 Taiwan
Taiwan imported 15,647,794 kilograms of wine in 2025, down 12.53% year-on-year, while import value fell 6.04% to US$224.87 million.
Taiwan is widely regarded as a mature wine market, where growth tends to be relatively stable. During the pandemic, imports surged as home consumption increased, but the market has gradually cooled since restrictions were lifted. The recent decline reflects a post-pandemic normalisation rather than a structural contraction.
French wines remain the clear favourite among Taiwanese consumers. In 2025, imports from France accounted for more than half of the market.
With a population of 23.4 million, Taiwan’s per capita wine imports stood at roughly 0.67 kilograms.
For full analysis, read our full report here.
No. 5 Thailand
Thailand permanently eliminated wine import tariffs in 2024 and further relaxed alcohol regulations in 2025, policies that have helped stimulate the local wine market.
In 2025, Thailand imported 40.4 million litres of wine, up 8.59% year-on-year, while import value reached 9.44 billion baht (about US$269.7 million), a 6.54% increase.
Thailand’s thriving tourism industry also supports wine consumption, with millions of international visitors travelling to the country each year for holidays and long-term stays.
France ranked first by import value at 1.86 billion baht, while Australia was the largest supplier by volume, exporting 4,910,969 litres.
Per capita wine imports in Thailand are estimated at 0.56 litres per person.
For full analysis, read our full report here.
No. 4 South Korea
South Korea imported 56,663,777 litres of wine in 2025, an 8.89% increase, while import value fell 6.02% to US$434.28 million.
Like Taiwan, South Korea’s wine market expanded rapidly during the pandemic before cooling afterward. 2025 marked the first year in which the market stabilised after the post-pandemic slowdown.
Rising import volumes alongside falling import value suggest that lower-priced wines gained market share, reflecting the growing mainstream appeal of wine and increasing consumer demand for value-driven products.
France ranked first by import value at US$156.89 million, while Chile was the largest supplier by volume, exporting 11.28 million litres.
South Korea’s per capita wine imports reached 1.10 litres, higher than Thailand and the Philippines and even above Taiwan, indicating a relatively mature market.
For full analysis, read our full report here.
No. 3 Hong Kong
As one of Asia’s most developed wine markets, Hong Kong imported 27.2 million litres of wine in 2025, a 6.81% decline, while import value rose slightly 0.97% to HK$6.53 billion (US$837.4 million).
The year marked the first signs of stabilisation after three consecutive years of declining imports.
Hong Kong remains a major wine trading hub in Asia, with per capita imports reaching 3.63 litres per person, far higher than other markets covered in this report. Much of this reflects Hong Kong’s role as a re-export centre, with large volumes shipped onward to neighbouring markets.
France remained the largest supplier by value at HK$4.60 billion (about US$587.9 million), accounting for roughly 70% of imports, while Australia ranked first by volume with 9.42 million litres.
For full analysis, read our full report here.
No. 2 Mainland China
Mainland China, one of Asia’s most significant wine markets, continued its multi-year contraction in 2025.
Wine imports totalled 206,845,774 litres, down 26.85% year-on-year, while import value fell 10.90% to US$1.42 billion.
Wine has traditionally been widely used in China for business banquets and gift-giving, but weaker economic conditions and reduced corporate entertainment have significantly affected consumption and dampened importer confidence.
Following the removal of anti-dumping and anti-subsidy tariffs on Australian wine in 2024, Australian producers rapidly regained market share. In 2025, Australia once again became China’s largest supplier, exporting 71,270,786 litres worth US$579.76 million.
Despite China’s population of 1.4 billion, per capita wine imports were just 0.15 litres, similar to the Philippines and lower than Thailand—an indication that wine has yet to become a mainstream beverage for most Chinese consumers.
For full analysis, read our full report here.
No. 1 Japan
Japan remains Asia’s largest wine import market.
In 2025, the country imported 234,418,037 litres of wine, down 2.29% year-on-year, while import value rose 1.47% to 252.58 billion yen (about US$1.68 billion).
Japan is a mature wine market, with per capita imports of about 1.89 litres, higher than South Korea but below Hong Kong.
The rise in import value despite declining volumes suggests increasing average prices, reflecting continued demand for premium wines.
France remained the largest supplier by value, exporting 149.51 billion yen (about US$996.7 million) and accounting for 59.19% of Japan’s total wine imports, while Chile ranked first by volume with 62,942,398 litres.
For full analysis, please click here.
