Lee Kun-hee
Before passing away in 2020, Lee Kun-hee was the richest Korean tycoon with a net worth of US$17.3 billion. He was the Chairman of Samsung Group who was reputed for transforming Samsung into one of the world’s largest conglomerates.
He was known to enjoy Sine Qua Non B20, a California Syrah, which was the wine of choice for his 70th birthday party at the Shilla Hotel in Seoul in 2011.
Sine Qua Non is one of the most famous producers in California. Unlike most famous California wines based in Napa Valley, most of its vineyards are in Santa Barbara.
With its rare amount of production, the cult wine often comes with the highest price range in the secondary market. A bottle of Sine Qua Non B20 was sold by auction house Christie’s for US$1,348.
Editing by Natalie Wang
